I’m passionate about helping transform Marketing from a whack-a-mole mentality into using data to be thoughtful, measured and insightful.
Anyone can increase sales with enough resources behind them.
I pride myself on capital efficient growth, which requires skills, talents and creative thinking most Marketers have never needed to hone.
Think of me as a technician that specializes in business growth and optimization.
Companies come to me when their sales and marketing engines are broken.
They need to know what’s causing the problem and how to fix it, so the Company gets back on the road to profitable growth.
- Sometimes all it takes is small tweaks to remove waste or re-allocate budget.
- Sometimes they need to leverage technology to better align Sales & Marketing efforts and streamline processes.
- Sometimes it requires a complete re-build of their Sales & Marketing Strategy.
I dedicated my 14+ year career to consulting to with 30+ Companies to generate over $1B in new revenue.
Life would have been easier if I put all my time and effort into one Company. However, I wouldn’t have the depth and breadth of experience that makes me a mythical creature.
I’m a unicorn (maybe Yeti is more appropriate for my physical stature) in the Marketing world because:
- I’m a Computer Science & Math nerd who feels as comfortable talking to Business Executives as I do Engineers.
- I’m Big Picture Strategist who loves managing projects and getting my hands dirty working in-the-weeds.
- I’m a Data Analyst who knows what questions each Sales, Marketing & Product Leaders should be asking, but aren’t.
- I’m a Product Manager who can design a go-to-market strategy and manage campaign execution by in-house Marketers or Agencies.
- I’m a Digital Marketer who can code to automate processes with APIs, and can quickly spot anomalies in large data sets.
- I’m an Individual Contributor who can recruit top talent, and work for my team to provide support, guidance and resources to maximize their results.
I look forward to connecting and making a difference together.
// Shane Stone
// shane @ shanestone . com
P.S. Please Connect on LinkedIn and we can start a conversation about anything listed in my profile. I’m ready to give back to repay all those that spent their time answering my questions along the way.