I’m passionate about helping transform Marketing from a whack-a-mole mentality into using data to be thoughtful, measured and insightful.
Anyone can increase sales with enough resources behind them.
I pride myself on capital efficient growth, which requires skills, talents and creative thinking most Marketers have never needed to hone.
Think of me as a technician that specializes in business growth and optimization.
Companies come to me when their sales and marketing engines are broken.
I hook them up to diagnostic machines, like ProfitMole, to see what’s happening under the surface, and make recommendations to get the Company back on the road to profitable growth.
- Sometimes all it takes is small tweaks to remove waste or re-allocate budget.
- Sometimes they need to leverage technology to better align Sales & Marketing efforts and streamline processes.
- Sometimes it requires a complete re-build of their Sales & Marketing Strategy.
I dedicated my 13+ year career to consulting with 54+ Companies get more leads, more sales and more profit. Life would have been easier if I put all my time and effort into one Company. However, I wouldn’t have the depth and breadth of experience that makes me a mythical creature.
I’m a unicorn (maybe Yeti is more appropriate for my physical stature) in the Marketing world because:
- I’m a Computer Science & Math nerd who feels as comfortable talking to Business Executives as I do Engineers.
- I’m Big Picture Strategist who loves managing projects and getting my hands dirty working in-the-weeds.
- I’m a Data Analyst who knows what questions each Sales, Marketing & Product Leaders should be asking, but aren’t.
- I’m a Product Manager who can design a go-to-market strategy and manage campaign execution by in-house Marketers or Agencies.
- I’m a Digital Marketer who can code to automate processes with APIs, and can quickly spot anomalies in large data sets.
- I’m an Individual Contributor who can recruit top talent, and work for my team to provide support, guidance and resources to maximize their results.
I look forward to connecting and making a difference together.
// Shane Stone
// shane @ shanestone . com
P.S. Please Connect on LinkedIn and Follow Me on Twitter and we can start a conversation about anything listed in my profile. I’m ready to give back to repay all those that spent their time answering my questions along the way.